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Seen but not heard: how Elections 2014 played out for Rahul Gandhi
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 |  | ew days ago, when Narendra Modi
 was predicting the demise of 'maa-bete ki sarkar' in Amethi, TV 
channels were simultaneously beaming live pictures of the son's rally 
from some other venue. 
 
The two juxtaposed visuals summed up the entire story of the 2014 election. While Modi was being both seen and heard, Rahul Gandhi was on mute. The Congress leader was there in the background, but only as a silent reminder of the challenge facing Modi.
Congress vice-president Rahul Gandhi during an interview at his Tughlaq Lane residence in New Delhi. (Gurinder Osan/HT photo) This has been the recurring theme of the 2014 narrative and, perhaps,
 Rahul's biggest tragedy. While Modi's every word, every sibilant sound 
byte has been heard, evaluated and keenly debated; not many seem willing
 to listen to Rahul.
 
 
In politics, nothing can be more fatal than the inability to 
attract the attention of voters, nothing more catastrophic than being 
ignored. Like in matrimony, if the communication between the two 
partners – in this case the politician and the public--breaks down, 
nothing can save the alliance. The bond, generally, breaks up and 
becomes irreparable. Read: Stock-taking for Rahul, routine work for Modi, break for others
 Rahul's biggest challenge – regardless of the outcome of the 2014 
contest – would be to make himself heard again; he will have to occupy 
the Indian voter's mindscape, not only to survive but also to remain 
relevant.
 But this would be a huge challenge. Just because Rahul's voice was 
largely ignored by TV cameras, people at election rallies – many would 
walk out of them midway – and the social media, doesn't mean the 
Congress did not have anything to say. Rahul's poignant refrain at 
rallies, 'Arre, bhaiyaa, suno', was indeed symbolic of his desire to 
articulate serious thoughts and issues, but his unfortunate inability to
 make people listen to him.
 Many of Rahul's plans, suggestions and his arguments against the idea
 of Modi carried a lot of weight. But, unfortunately for him, he simply 
lacked the conviction and the oratorical skills to make himself heard 
over the Modi din.
 Rahul's limitations and the fact that the Congress had a case against
 Modi were magnified, ironically, the moment his sister stepped into the
 election ring. Not only were the TV cameras--reliable markers of public
 interest--were back with the audio turned on, even Modi was forced to 
take notice and respond to Priyanka, a gesture that was a stark contrast
 to the disdainful disinterest he had shown towards Rahul's speeches and
 poll barbs.
 
 
Read: Congress rejects exit poll forecast, says Rahul not to be blamed for poor show  
Congress vice-president Rahul Gandhi during an interview at his Tughlaq Lane residence in New Delhi. (Gurinder Osan/HT photo) Who is to be blamed? Obviously Rahul himself is responsible for his 
plight. At the beginning of the battle for 2014--the Vidhan Sabha polls 
six months ago were the starting point--he was treated almost at par 
with his adversary from Gujarat.
 In fact, Rahul had a headstart over his rival when he dominated the 
discourse with his 'politics is poison' speech at Jaipur. But soon he 
ceded the floor to Modi, and also to Arvind Kejriwal,
 with his mind-numbing penchant for recounting his family history at 
election rallies. In an atmosphere dominated by 'anti-dynasty' rhetoric,
 continuous references to the family's past were suicidal. And by the 
time he started getting it right, most of the voters had switched off.
 The road ahead for Congress looks tough. Every sign on the highway to
 the 16th Lok Sabha indicates the party would not make it beyond the 100
 mark. Since Rahul is driving the Congress campaign, he will get most of
 the blame.
 Reviving the party, especially if it sinks to its lowest tally in 
history, would be a huge challenge for Rahul. But that can wait. Rahul's
 immediate task would be to find his own voice and make himself heard.
 Democracy is all about ideas, debates and dialogue. Though it 
resembles a monologue today, soon people would tire of a Modi-centric 
polity and notice the vacuum.
 Silence can be a virtue in power, a handicap in politics but when in 
opposition it is a sin. If Rahul continues to remain on mute on TV 
channels after the polls, he would find himself being replaced by 
stronger voices, including that of his sister.
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